What are the best times to post on TikTok by industry?
The data above provides a global outlook on when the best times to post on TikTok are, but there are a few factors that determine when your peak hours of engagement on the app are. Industry is just one factor that plays into the success of your social posts. Content type, audience demographics and business location are just a few other factors to consider if you’re looking to get more views and engagement.
Use this industry-level data to help inform your publishing calendar, and test your optimal send times with social media experiments.
Best times to post on TikTok for education and schools
- Mondays: 4 p.m.
- Tuesdays: 4–5 p.m.
- Wednesdays: 4–5 p.m.
- Thursdays: 5 p.m.
- Fridays: 4 p.m.
- Best days to post on TikTok for schools and education: Tuesdays, Wednesdays
- Worst days to post on TikTok for schools and education: Sundays
A social media strategy for schools needs to engage with students past, present and future, as well as keep a pulse on brand health. From K12 to higher education institutions, schools saw more concentrated engagement times on TikTok on weekday evenings, especially Tuesdays and Wednesdays, compared to last year.
Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet their goals and effectively target distinct audiences at the right time. Think of cultural moments that schools participate in, like March Madness, to keep their audiences engaged.
Best times to post on TikTok for financial services industry
- Mondays: 4–5 p.m.
- Tuesdays: 4–5 p.m.
- Thursdays: 4-5 p.m.
- Best days to post on TikTok for financial services industry: Mondays
- Worst days to post on TikTok for financial services industry: Wednesdays, Fridays
Having a social media presence, even for regulated industries, is crucial. The financial services industry is no different. Businesses within the industry can use social media to build trust, manage customer relationships and educate their customers about financial products. Whether it’s to highlight market trends or risk management best practices, financial services businesses can use TikTok to create short, edutainment videos to directly engage target audiences.
On TikTok, the financial services industry sees above-average optimal send-time engagement during late afternoons or early evenings, but Mondays between the 4 p.m. and 5 p.m. hours see the highest engagement.
Best times to post on TikTok for food and beverage industry
- Mondays: 5 p.m.
- Tuesdays: 4–5 p.m.
- Wednesdays: 4–5 p.m.
- Thursdays: 3 p.m.
- Fridays: Noon–5 p.m.
- Best days to post on TikTok for food and beverage industry: Fridays
- Worst days to post on TikTok for food and beverage industry: Sundays
The food and beverage industry, which includes restaurants, has evolved over the last several years. Online orders, apps, delivery services—all of these play into how these brands engage with customers. Offering unique promotions and updates suited to each social platform will keep your restaurant in mind for potential customers. Food and beverage brands use TikTok to share UGC as a creative way to build interest on new menu items and promotions to build interest and create buzz.
Best times to post on TikTok for government
- Tuesdays: 7-9 p.m.
- Wednesdays: 7-9 p.m.
- Best days to post on TikTok for food and beverage industry: Tuesdays
- Worst days to post on TikTok for food and beverage industry: Mondays
In today’s digital landscape, a strong social media presence is vital for government agencies, as citizens increasingly turn to these platforms for information and engagement. Agencies can leverage social media to disseminate critical public information, enhance citizen dialogue, provide educational resources, manage public perception and offer service updates. This improves transparency, strengthens community relations and builds public trust. On TikTok, government entities saw the highest engagement Tuesday evenings.
Best times to post on TikTok for hospitals and healthcare
- Tuesdays: 2-3 p.m.
- Wednesdays: 2 p.m., 4–5 a.m.
- Best days to post on TikTok for food and beverage industry: Wednesdays
- Worst days to post on TikTok for food and beverage industry: Fridays
Hospitals, clinics and healthcare providers use social media to educate the public, help patients feel prepared for their upcoming appointments, promote their programs for aspiring physicians, build trust and connect with their communities. Having an active social media presence allows hospitals and healthcare centers to engage directly with patients and answer questions.
Use TikTok to share short, engaging videos to educate the public on health topics, dispel common myths and promote overall wellness to their target audience. By showcasing their staff and sharing behind-the-scenes video, they can humanize their brand and build trust within the community.
Best times to post on TikTok for nonprofit organizations
- Tuesdays: 6–9 a.m.
- Wednesdays: 6–9 a.m.
- Best days to post on TikTok for food and beverage industry: Wednesdays
- Worst days to post on TikTok for food and beverage industry: Fridays, Saturdays
Civic, nonprofit and membership organizations use social media to amplify their missions and connect with their communities. Whether it’s to raise awareness about their causes, gain the support of volunteers and donors or foster a community, social media enables them to create those connections.
On TikTok, civic and nonprofit organizations saw above-average engagement throughout the day on Wednesdays. But we see the highest concentration of engagement content in the mornings between 6 and 9 a.m. Civic and nonprofit organizations’ goals are to foster connections necessary to promote their causes and educate audiences.
Best times to post on TikTok for travel and hospitality
- Wednesdays: 4-5 p.m.
- Sundays: 1 p.m.
- Best days to post on TikTok for food and beverage industry: Wednesdays
- Worst days to post on TikTok for food and beverage industry: Fridays, Saturdays
The travel and hospitality industries saw a concentrated shift in engagement on TikTok. From inspiring wanderlust with destination photos or showcasing hotel amenities or travel packages, travel and hospitality brands can engage audiences with high-quality video content.
Hospitality businesses continue to engage with audiences throughout the week, and they’re seeing a return on their efforts throughout most of the day. In general, for travel and hospitality businesses on TikTok, there’s significant engagement late afternoons on Wednesdays.
