Data-driven scheduling guide to maximize your TikTok engagement and reach the right audience at the right time.
Based on audience activity patterns, these are the optimal times to post on TikTok across major time zones.
After school hours: 3-7 PM weekdays, 10 AM-8 PM weekends
Late mornings and evenings: 10 AM-12 PM, 7-11 PM daily
Commute times and evenings: 7-9 AM, 5-8 PM weekdays, 11 AM-6 PM weekends
Early mornings and weekends: 6-8 AM weekdays, 9 AM-4 PM weekends
6-9 AM, 12-1 PM, 7-10 PM (EST)
12-3 PM, 7-10 PM (CET)
8-11 AM, 8-11 PM (SGT)
7-10 AM, 5-8 PM (AEST)
7-9 AM, 12-1 PM, 7-10 PM (EST)
Top days: Tuesday, Thursday, Friday
11 AM-2 PM, 7-10 PM (GMT)
Top days: Monday, Wednesday, Friday
12-3 PM, 8-11 PM (CET)
Top days: Tuesday, Wednesday, Thursday
9 AM-12 PM, 9-11 PM (JST)
Top days: Monday, Tuesday, Friday
7-10 AM, 5-8 PM (AEST)
Top days: Wednesday, Thursday, Saturday
9 AM-12 PM, 8-11 PM (BRT)
Top days: Monday, Thursday, Friday
11 AM-2 PM, 7-10 PM (IST)
Top days: Tuesday, Wednesday, Saturday
Different content types perform best at specific times based on user behavior patterns.
Beyond general recommendations, these strategies will help you refine your posting schedule for maximum engagement.
Use TikTok's built-in analytics to identify your followers' locations, active hours, and engagement patterns. This account-specific data is more accurate than general recommendations and can help you tailor your schedule to your unique audience.
Experiment with posting at different times and days of the week. Track key metrics like views, likes, comments, and shares for at least 2-4 weeks to identify patterns. Use A/B testing to compare performance between different posting times.
If your audience is spread across multiple time zones, find overlapping active hours that work for your largest demographics. For global audiences, consider creating multiple content versions scheduled for different regions.
Use TikTok's native scheduling feature or third-party tools to plan posts in advance. This ensures consistency and allows you to post at optimal times even when you're busy. Most tools offer analytics integration to track performance.
Match your posting times to your content types. For example, post educational content during commuting hours and entertainment content during evening leisure time. Refer to our content type-specific recommendations above.
Stay updated on TikTok trends, holidays, and cultural events that might impact user behavior. Adjust your schedule to capitalize on trending topics and plan special content around major events relevant to your audience.
Find the right balance between posting too frequently (which can overwhelm your audience) and not posting enough (which can lead to lost followers). Most successful accounts post 1-3 times per day, but test what works best for your audience.
Start implementing these strategies today and watch your TikTok engagement grow.